I had the privilege of being invited to the Lucky Brand relaunch of their Denim Donation Drive.
I got to choose a pair of jeans in exchange for any pair of old denims and let me tell you, it was a very hard choice, rivalling the decision whether to cut a fringe or not, or what to order at my favourite restaurant.
Normally jeans shopping is an absolute nightmare for me – I generally stay very far away from this traumatic experience. I have a smallish waist, big butt and short legs – jeans weren’t made for this booty without some serious tailoring. Yet, for the first time in the history of ever, every single pair I tried on was perfectly fitted, super luxe and comfy as hell. Now all of a sudden, the nightmare was choosing my favourite out of all the beautiful fits and washes.
In between wine sipping and grooving to the DJ, I finally settled on these ripped dark wash skinnies AKA The Charlie Skinny (Right). It was a close call between the light wash high-rise skinnies on the left!
If you want to get your hands on your own pair, all you have to do is bring in a pair of your old, lightly worn jeans (any brand!) and get 50% off a brand new pair of stunning denims.
All denims collected will be donated to the SOS Children’s Villages. They run a project in Port Elizabeth whereby repurposed denims are sold for profit by women in the community, who are then able to support themselves through this awesome initiative.
I was helped by a strapping young lad named Reese who selected my perfect size after taking one look at me, despite my usual protests for a larger one. Brother had skillz.
Support a good cause and get some rad new jeans pant – what’s not to love?